CableMeasures provides consulting services to companies developing better viewing measurement methods for digital cable.  We help them meet the challenge of collecting, validating, and using the multiple data streams that can be generated from digital set-top boxes. Our extensive experience in all aspects of research methodology, data collection technology, business and project planning and business development give us the expertise to help companies exploit their data collection opportunity.

Better Measurement is in the Box

Cable Technology is rapidly moving toward the widespread deployment of hardware and software that can collect detailed data about viewer habits. Several different systems have trials  underway to collect this data. And it's never been needed more. Viewing fragmentation means that traditional methods of measuring viewing are inadequate due to either sample size, or level of detail.